CrossFit Inc. | Brand Work
CLIENT
CrossFit Inc.
SERVICES
Strata House Films is one of the leading video vendors for CrossFit Inc. We partner with their internal marketing team and collaborate with other creatives to deliver various projects that showcase the brand. We have created and directed nationally televised commercial campaigns, athlete profile stories, impact stories, event stories, and engaging social media content. Our team has had the opportunity to work with some of the world's greatest athletes, and we approach telling their stories with professionalism, care, authenticity, and respect.
FULL PARTNERSHIP OVERVIEW
Video Production
CrossFit Commercial Campaign
We collaborated with CrossFit's in-house marketing team to produce a series of videos for a national television campaign that aired on ESPN. The project involved various stages from pre-production, set design, casting, production, and post-production. We developed a range of concepts for 30 to 15-second ads.
Tyson Bagent - Athlete Profile.
We filmed with Tyson Bagent, an NFL quarterback and CrossFitter, to tell his story of achieving his dreams.
Pauline Sciascia Athlete Profile.
During the CrossFit Games, we shared the story of Pauline Sciascia, a 67-year-old aspiring CrossFit Games Champion.
But wait…we’ve got more!
The CrossFit Community.
During the 2022 CrossFit Games, we produced a video that showcased the CrossFit Community at “The Capital” event.
CrossFit Affiliate Owner Story.
During Wodapalooza 2023, we had the opportunity to film with Aida Koepplinger, a CrossFit affiliate owner and masters athlete.
